Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
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Book Details
Author(s)Matt Haig
PublisherKogan Page Business Books
ISBN / ASIN0749439270
ISBN-139780749439279
AvailabilityIn stock. Usually ships within 2 to 3 days.
Sales Rank1,551,178
MarketplaceUnited States 🇺🇸
Description ▲
""This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book."" -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing