Losing top talent can cost businesses big money. Although pay is one element of attracting and retaining talented staff, other factors, such as learning opportunities and employer image, also figure prominently.
Â
The authors of this book use case studies to show how market-leading brands identify and nurture talent, positioning themselves as employers of choice. Written in an accessible easy-to-follow style, this guide is a comprehensive introduction to managing talent. It explains the concept of “employer branding†and how to apply it to become an attractive employer.