Search Books
Category Management in Purc… The New Boss: How to Surviv…

Luxury World: The Past, Present and Future of Luxury Brands

Author Mark Tungate,
Publisher Kogan Page
Category Business & Economics
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
35.99 USD
🛒 Buy New on Amazon 🇺🇸
Share:
Book Details
Author(s)Mark Tungate,
PublisherKogan Page
ISBN / ASIN0749452633
ISBN-139780749452636
Sales Rank854,419
MarketplaceUnited States 🇺🇸

Description


The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion?

Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function.

Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance.
The Discipline of Market Leaders: Choose Your Customer…
View
Business-Focused HR: 11 Processes to Drive Results
View
Trust and Loyalty in Electronic Commerce: An Agency Th…
View
Elliott Wave Principle - Key to Market Behavior: Key t…
View
Creativity: Unconventional Wisdom from 20 Accomplished…
View
Management of Organizations: Strategy, Structure, Beha…
View
Divided Nations: Why global governance is failing, and…
View
Rule #1: The Simple Strategy for Successful Investing …
View