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Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival

Publisher Kogan Page
Category Business & Economics
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28.23 39.95 USD
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Book Details
PublisherKogan Page
ISBN / ASIN0749454008
ISBN-139780749454005
AvailabilityUsually ships in 24 hours
Sales Rank147,444
MarketplaceUnited States 🇺🇸

Description

No company or organization is immune to crisis.  A crisis, however, does not necessarily have to turn into a PR disaster.  Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively.  Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy.

 

Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities.  It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers.

 

Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).

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