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The Business Plan Workbook: A Practical Guide to New Venture Creation and Development

Author Colin Barrow, Paul Barrow, Robert Brown
Publisher Kogan Page
Category Business & Economics
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29.13 39.95 USD
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Book Details
PublisherKogan Page
ISBN / ASIN0749472839
ISBN-139780749472832
AvailabilityUsually ships in 24 hours
Sales Rank1,225,263
MarketplaceUnited States 🇺🇸

Description

Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value.

The new edition includes new material on how to come up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. It also features new and updated case studies and online resources.

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