Cases in International Business Strategy (B H Contemporary Business Series)

This text complements Ketelhohn's International Business Strategy in the Contemporary Business Series. It provides:
* A wide range of cases focussing on companies in Europe, the USA, Latin America and Asia * An overview of events, trends and environmental pressures which have an impact on international markets * Introductory sections and review questions for each case * Ideas and frameworks for determining appropriate business responses.

Cases include: The European newspaper industry; Ecco, Switzerland; Nordwest Zeitung, Germany; Benetton, Italy; Compaq, USA; Nestle-Rowntree, UK; Jeanneau, France; Olivetti; Canon; The Eastern European Auto Industry; Delipan, El Salvador; Indunic, Nicaragua; Sevysa, Switzerland; Berlingske Tedende, Denmark; Inter Drinks, Switzerland; Paccasa-Lombard, Costa Rica; Skoda-Volkwagen-Renault: the Renault-Volvo proposal. Analysis and discussion of these cases will enable undergraduate and postgraduate students, senior executives and strategic managment consultants to suggest their own solutions to international strategy problems.



Complementary text for Ketelhohn's International Business Strategy
Includes a wide range of cases focusing on companies in Europe, the US, Latin America and Asia
Introductory sections are provided for each case along with review questions, ideas and frameworks for determining appropriate business responses