Diploma Case Study Book 98/99, Fourth Edition (CIM Workbook)

The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner.

The Diploma Case Study Workbook has been specifically written for students studying for the Marketing Fundamentals module for the CIM Diploma course. Written to help you pass first time, the text layout is lively and interactive. Each Unit has the same structure make learning easier and more consistent. Units contain: * Unit objectives to make planning your time easier * Unit tasks to help you test what you have learnt *
Practical examples and case studies to relate theory to practice * Helpful questions to test your knowledge * Where to find out more in case you're stuck * Succinct Chapter summary * Revisions tips to help you get through the exam