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e.biz: The Anatomy of Electronic Business

Author Geoffrey Sampson
Publisher Butterworth-Heinemann
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Book Details
ISBN / ASIN0750658959
ISBN-139780750658959
MarketplaceFrance 🇫🇷

Description

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
  • First textbook on e-business aimed at CS/IS students
  • Takes a strategic rather than a technological approach
  • Presents a straightforward analysis of the e-business scene without the jargon and the hype.