Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
- Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
- Receive regular tutorials on key topics from Marketing Knowledge
- Search the Coursebook online for easy access to definitions and key concepts
- Access the glossary for a comprehensive list of marketing terms and their meanings
- Co-written by the CIM Senior Examiner for the Customer Communications in Marketing module to guide you through the 2005-2006 syllabus
- Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
- Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam