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Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)

Author Rob Davidson, Tony Rogers
Publisher Routledge
Category Business & Economics
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Book Details
PublisherRoutledge
ISBN / ASIN0750667001
ISBN-139780750667005
AvailabilityUsually ships in 24 hours
Sales Rank2,490,319
MarketplaceUnited States 🇺🇸

Description

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:

* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
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