Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Offensive Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)Hugh Davidson
PublisherRoutledge
ISBN / ASIN0750674598
ISBN-139780750674591
AvailabilityUsually ships in 24 hours
Sales Rank2,682,926
MarketplaceUnited States 🇺🇸