Emotion and Reason in Consumer Behavior
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Book Details
Author(s)Arjun Chaudhuri
Publishertaylor & francis
ISBN / ASIN075067976X
ISBN-139780750679763
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description ▲
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
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