BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
* Written specially for the Strtegic Marketing Decisions module by the Senior Examiner
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
CIM Coursebook Strategic Marketing Decisions, Fourth Edition: 07/08 Edition
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Book Details
Author(s)Isobel Doole, Robin Lowe
PublisherButterworth-Heinemann
ISBN / ASIN0750684151
ISBN-139780750684156
AvailabilityUsually ships in 24 hours
Sales Rank7,852,312
MarketplaceUnited States 🇺🇸