BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
CIM Coursebook Marketing Fundamentals 07/08
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Book Details
Author(s)Frank Withey, Geoff Lancaster
PublisherRoutledge
ISBN / ASIN0750685468
ISBN-139780750685467
Sales Rank3,094,602
MarketplaceUnited States 🇺🇸