Cim Paper 2 - Customer Communications in Marketing: Study Text (1999): Exam Dates - 12-00, 06-01 (CIM Study Text: Certificate)

This study text focuses on understanding customers. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.