CIM Advanced Certificate - Paper 8: Marketing Operations: Study Text (2002) (CIM Study Text: Advanced Certificate)

Name: CIM Advanced Certificate - Paper 8: Marketing Operations: Study Text (2002) (CIM Study Text: Advanced Certificate)
Author: BPP
ISBN: 9780751741322

Author BPP

Publisher BPP Publishing Ltd

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Book Details

Author(s)BPP

PublisherBPP Publishing Ltd

ISBN / ASIN0751741329

ISBN-139780751741322

MarketplaceFrance 🇫🇷

Description ▲

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.