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Flight of the Titans: Boeing, Airbus and the Battle for the Future of Air Travel

Author Kenny Kemp
Publisher Virgin Books
Category Business & Economics
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Book Details
Author(s)Kenny Kemp
PublisherVirgin Books
ISBN / ASIN0753510146
ISBN-139780753510148
Sales Rank2,796,931
MarketplaceUnited States 🇺🇸

Description

In the Super Bowl of the airline industry, there are two opposing sides: Airbus of Europe versus Boeing of America. Both sides have only one goal—to become the world's leading aircraft maker. This is the remarkable account of Airbus' launch of the largest passenger plane ever to fly, and how they risked everything in a heavyweight contest where the money is staggering and the political stakes are high. The Airbus A380 will be a monster above the clouds with gyms, a nightclub in the sky, and a 550 passenger capacity, versus Boeing's super-efficient long distance Dreamliner's 200-350. Will the A380 super-jumbo succeed when it is launched in 2006? With Boeing determined that it will fail, the stakes are high. This amazing story of rivalry and risk is a fascinating insight to both Airbus and Boeing, as they take their steps to take off.
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