Stop and Sell the Roses: Lessons from Business and Life

In less than a decade, former social worker Jim McCann turned a nearly bankrupt florist into a $300 million enterprise that dominates the field. Stop and Sell the Roses: Lessons from Business and Life is his brightly written story of 1-800-FLOWERS, the failing company he turned around through business savvy and personal insight. Weaving the tale of his firm's odyssey with observations on his own management style, McCann offers a prescription for success centered upon individualized customer interaction that encompasses everything up to and including the Net (where 1-800-FLOWERS now does 10 percent of its business). --Howard Rothman