THE ABC'S OF STRATEGIC COMMUNICATION: THOUSANDS OF TERMS, TIPS AND TECHNIQUES THAT DEFINE THE PROFESSIONS W/ CD ROM

"The ABC's of Strategic Communication" is a treasure trove of easy-to-understand definitions for more than 60,000 communication terms, phrases, acronyms and abbreviations. For students, this text will serve as the Cliffs Notes of the language of communication. Even seasoned pros will want to keep this book close at hand for easy reference. It will prove invaluable to anyone who works in the communications business or has to work with someone who does.