Strategic Communications Planning for Effective Public Relations and Marketing

The basic principles of researched-based strategic planning remain unchanged…

However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater.

Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals.

Strategic Communications Planning for Public Relations and Marketing:

• Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. 
• Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs).
• Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.

• Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders
• The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition
• Public Relations: Strategies and Tactics (11th Edition)
• A First Look at Communication Theory
• 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization
• 10 Steps to Writing a Vital Speech: The Definitive Guide to Professional Speechwriting
• International and Intercultural Public Relations: A Campaign Case Approach
• 2019 AP STYLEBOOK (Spiral-Bound)
• The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures
• Managing Public Relations: Methods and Tools