Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

Name: Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions
Author: Bill Dodds
ISBN: 9780761826316

Author Bill Dodds

Publisher UPA

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Book Details

Author(s)Bill Dodds

PublisherUPA

ISBN / ASIN0761826319

ISBN-139780761826316

MarketplaceFrance 🇫🇷

Description ▲

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.