News for a Change: An Advocate's Guide to Working with the Media

Name: News for a Change: An Advocate's Guide to Working with the Media
Author: Lawrence M. Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz
ISBN: 9780761919247

Author Lawrence M. Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz

Publisher SAGE Publications, Inc

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Book Details

Author(s)Lawrence M. Wallack, Katie Woodruff, Lori Dorfman, Iris Diaz

PublisherSAGE Publications, Inc

ISBN / ASIN0761919244

ISBN-139780761919247

AvailabilityUsually ships in 24 hours

Sales Rank710,631

MarketplaceUnited States 🇺🇸

Description ▲

News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.