Content analysis is one of the most important but complex research methodologies in the social sciences. In The Content Analysis Guidebookauthor Kimberly Neuendorf provides an accessible core text for upper-level undergraduates and graduate students across the social sciences. Comprising step-by-step instructions and practical advice, this text unravels the complicated aspects of content analysis.
The Content Analysis Guidebook provides readers:
- Numerous examples from across the social sciences
- Sidebars that describe innovative and wide-ranging content analysis projects, from both academia and commercial research
- Pedagogical tools in an easy to understand formatÂ