Focus Groups: Theory and Practice (Applied Social Research Methods)

Name: Focus Groups: Theory and Practice (Applied Social Research Methods)
Author: David W. Stewart, Prem N. Shamdasani, Dennis Rook
ISBN: 9780761925835

Author David W. Stewart, Prem N. Shamdasani, Dennis Rook

Publisher SAGE Publications, Inc

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Book Details

Author(s)David W. Stewart, Prem N. Shamdasani, Dennis Rook

PublisherSAGE Publications, Inc

ISBN / ASIN076192583X

ISBN-139780761925835

MarketplaceIndia 🇮🇳

Description ▲

This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.