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International and Cross-Cultural Management Research (SAGE series in Management Research)

Author Jean-Claude Usunier
Publisher SAGE Publications Ltd
Category Business & Economics
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Book Details
ISBN / ASIN0761952810
ISBN-139780761952817
AvailabilityUsually ships in 24 hours
Sales Rank4,703,741
MarketplaceUnited States 🇺🇸

Description

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.

A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules.

This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a

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