Ethnography for Marketers: A Guide to Consumer Immersion
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Book Details
Author(s)Hy Mariampolski
PublisherSAGE Publications, Inc
ISBN / ASIN0761969470
ISBN-139780761969471
AvailabilityUsually ships in 24 hours
Sales Rank1,035,844
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, create strategies and develop new ideas. Hy Mariampolski, author of Qualitative Market Research: A Comprehensive Guide (Sage, 2001) again takes readers on a voyage of discovery in Ethnography for Marketers. These two companion works are essential guides for marketers seeking rich insights into their customers' thoughts and behaviors.
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