Mutual Funds in India: Marketing Strategies and Investment Practices (Response Books)
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Book Details
Author(s)Hira Sadhak
PublisherSAGE Publications Pvt. Ltd
ISBN / ASIN0761997954
ISBN-139780761997955
AvailabilityUsually ships in 24 hours
Sales Rank10,056,912
MarketplaceUnited States 🇺🇸
Description ▲
This revised edition of a widely appreciated book provides fund managers and investors with a thorough analysis of mutual funds as important financial intermediaries. Immensely popular, yet controversial as investment vehicles, mutual funds experienced tremendous growth when they entered India’s financial services sector. However, the recent slump in the mutual funds market reveals that the Indian investor is still unable to fully comprehend the intricacies of investing in these complex and sophisticated investment options.