New Directions in International Advertising Research (Advances in International Marketing)
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Book Details
PublisherEmerald Group Publishing Limited
ISBN / ASIN0762309504
ISBN-139780762309504
AvailabilityUsually ships in 24 hours
Sales Rank10,324,914
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions. It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
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