Soft Selling in a Hard World: Plain Talk on the Art of Persuasion

An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

• Selling the Invisible: A Field Guide to Modern Marketing
• Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
• Search Engine Domination: The Proven Plan, Best Practice Processes + Super Moves to Make Millions with Online Marketing
• Winning
• Never Split the Difference: Negotiating As If Your Life Depended On It
• Never Split the Difference: Negotiating as if Your Life Depended on It
• Soft Selling to Executives
• Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
• Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No