The Business of Sports, 2nd Edition

The Business of Sports, Second Edition is a comprehensive collection of readings that focus on the multibillion-dollar sports industry and the dilemmas faced by today's sports business leaders. It covers professional, Olympic, and collegiate sports, and highlights the major issues that impact each of these broad areas.

The Second Edition provides insight from a variety of stakeholders in the industry and covers the major business disciplines of management, marketing, finance, information technology, accounting, ethics, and law. Each chapter features concise introductions, a broad range of focused readings and targeted discussion questions, and graphs and tables to convey relevant financial data and other statistics.

• The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need
• Wooden on Leadership: How to Create a Winning Organization
• Sport Finance-3rd Edition
• Sports Analytics: A Guide for Coaches, Managers, and Other Decision Makers
• Sports Publicity: A Practical Approach
• Unwinding Madness: What Went Wrong with College Sports—and How to Fix It
• Sports Law and Regulation: Cases, Materials, and Problems (Aspen Casebook)
• Sport Beyond Television: The Internet, Digital Media and the Rise of Networked Media Sport (Routledge Research in Cultural and Media Studies)
• Safeguarding, Child Protection and Abuse in Sport (Routledge Research in Sport, Culture and Society)
• Sport Marketing