McDonald's Pre-Happy Meal Toys: From the Fifties, Sixties and Seventies (A Schiffer Book for Collectors)

Welcome to the world of McDonald's*r Pre-Happy Meal*r Toy collecting-Americana at its best! This book chronicles the colorful and nostalgic toys distributed by the McDonald's Corporation from 1955 through the creation of the Happy Meal concept in 1979. Here are detailed descriptions and over 850 color photographs of all early promotional items and premiums distributed by McDonald's, colorful stories surrounding the McDonaldland cast of characters, and a complete, chronological listing of the jingles, slogans, signs, and themes used by this prolific organization through the years. Check-off boxes and a comprehensive index are provided to help in organizing your collection, plus the authors' established numbering system is used to identify all items. You'll want to complete your McDonald's library with the Losonsky's companion volumes: McDonald's*r Happy Meal*r Toys from the Eighties, McDonald's*r Happy Meal*r Toys from the Nineties, and McDonald's*r Happy Meal*r Toys Around the World. Now join Ronald McDonald and all the McDonaldland characters on an irresistible tour of McDonald's Pre-Happy Meal toys!