Branding + Interior Design: Visibility and Business Strategy for Interior Designers

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view―who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

• The Interior Design Reference & Specification Book: Everything Interior Designers Need to Know Every Day
• Business and Legal Forms for Interior Designers, Second Edition (Business and Legal Forms Series)
• The Business of Design: Balancing Creativity and Profitability
• The Making of A Well - Designed Business: Turn Inspiration into Action
• Interior Design Clients: The Designer's Guide to Building and Keeping a Great Clientele
• The Interior Design Productivity Toolbox: Checklists and Best Practices to Manage Your Workflow
• New York School of Interior Design: Home: The Foundations of Enduring Spaces
• How to Start a Home-Based Interior Design Business (Home-Based Business Series)
• Interior Design Master Class: 100 Lessons from America's Finest Designers on the Art of Decoration
• Interior Design Course: Principles, Practices, and Techniques for the Aspiring Designer (Quarto Book)