When Ads Work: New Proof That Advertising Triggers Sales
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Book Details
Author(s)John Philip Jones
PublisherM.E.Sharpe
ISBN / ASIN0765617390
ISBN-139780765617392
AvailabilityUsually ships in 24 hours
Sales Rank1,358,981
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent.
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