Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
📄 Viewing lite version
Full site ›
Book Details
Author(s)P.M. Rao, Joseph A. Klein
PublisherRoutledge
ISBN / ASIN0765617986
ISBN-139780765617989
AvailabilityUsually ships in 1-2 business days
Sales Rank4,264,617
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View
Advertising, Society and Consumer Culture
View