Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
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Book Details
Author(s)P.M. Rao, Joseph A. Klein
PublisherRoutledge
ISBN / ASIN0765617986
ISBN-139780765617989
AvailabilityUsually ships in 1-2 business days
Sales Rank4,264,617
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
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