Advertising Campaign Design: Just the Essentials

Name: Advertising Campaign Design: Just the Essentials
Author: Blakeman, Robyn
ISBN: 9780765625526

Author Blakeman, Robyn

Publisher Routledge

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Book Details

Author(s)Blakeman, Robyn

PublisherRoutledge

ISBN / ASIN0765625520

ISBN-139780765625526

MarketplaceFrance 🇫🇷

Description ▲

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.