Advertising Media Planning: A Brand Management Approach

Name: Advertising Media Planning: A Brand Management Approach
Author: Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
ISBN: 9780765626363

Author Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan

Publisher Routledge

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Book Details

Author(s)Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan

PublisherRoutledge

ISBN / ASIN0765626365

ISBN-139780765626363

MarketplaceFrance 🇫🇷

Description ▲

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.