Advertising Account Planning: Planning and Managing an IMC Campaign

Name: Advertising Account Planning: Planning and Managing an IMC Campaign
Author: Larry Kelley, Donald W. Jugenheimer
ISBN: 9780765640352

Author Larry Kelley, Donald W. Jugenheimer

Publisher Routledge

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Book Details

Author(s)Larry Kelley, Donald W. Jugenheimer

PublisherRoutledge

ISBN / ASIN076564035X

ISBN-139780765640352

MarketplaceFrance 🇫🇷

Description ▲

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.