Transcultural Marketing
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Book Details
Author(s)Tharp, Marye
PublisherRoutledge
ISBN / ASIN0765643006
ISBN-139780765643001
AvailabilityOnly 1 left in stock - order soon.
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members marketplace choices.
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