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Communication Research

Author Joann Keyton
Publisher McGraw-Hill Humanities/Social Sciences/Languages
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Book Details
Author(s)Joann Keyton
PublisherMcGraw-Hill Humanities/Social Sciences/Languages
ISBN / ASIN0767412176
ISBN-139780767412179
AvailabilityUsually ships in 24 hours
Sales Rank2,488,363
MarketplaceUnited States 🇺🇸

Description ▲

This text covers basic research issues and both quantitative and qualitative approaches to communications research. The guiding principle of the text is that methodological choices are made from one’s research questions and hypotheses.