Search Books
Make a Name for Yourself: 8… The Nudist on the Late Shif…

World War 3.0: Microsoft VS. the U.S. Gouvernment, and the Battle to Rule the Digital Age

Author Ken Auletta
Publisher Broadway
Category Business & Economics
📄 Viewing lite version Full site ›
🌎 Shop on Amazon — choose country
16.95 USD
🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $0.01
Share:
Book Details
Author(s)Ken Auletta
PublisherBroadway
ISBN / ASIN0767905210
ISBN-139780767905213
Sales Rank1,463,279
MarketplaceUnited States 🇺🇸

Description

The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality-"creative destruction" has wracked the global economy on an epic scale.

No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths.

In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.
The Steve Jobs Way: iLeadership for a New Generation
View
The Managerial Leadership Bible: Learning the Strategi…
View
Adopting the Euro in Central Europe: Challenges Ofthe …
View
Customize the Brand: Make it more desirable and profit…
View
Capital: The Story of Long-Term Investment Excellence
View
Six Sigma Beyond the Factory Floor: Deployment Strateg…
View
The Introvert Entrepreneur: Amplify Your Strengths and…
View
Polarity Management: Identifying and Managing Unsolvab…
View