Winning the New Product Development Battle (IEEE Engineers Guide to Business)

Name: Winning the New Product Development Battle (IEEE Engineers Guide to Business)
Author: Thomas D. Floyd, Stu Levy, Arnold B. Wolfman,
ISBN: 9780780303614

Author Thomas D. Floyd, Stu Levy, Arnold B. Wolfman,

Publisher Ieee

Category New products.

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Book Details

Author(s)Thomas D. Floyd, Stu Levy, Arnold B. Wolfman,

PublisherIeee

ISBN / ASIN078030361X

ISBN-139780780303614

Sales Rank5,810,929

CategoryNew products.

MarketplaceUnited States 🇺🇸

Description ▲

This guide seeks to lead companies through the process of new-product development, from inception to development and marketing using Total Quality Management (TQM) and Concurrent Engineering Methods.