The authors begin with an overview of the assessment process and then detail a range of methodologies, approaches, and issues explaining how to use them and when to recruit expertise from other campus sources. Drawing from the latest practice and a wealth of case studies, they discuss:
- Qualitative assessment, including how to conduct focus groups
- Quantitative assessment, including how to select and design instruments
- Data collection and analysis, including mailed questionnaires, telephone surveys, and Web-based surveys
- Assessing diverse needs, satisfaction, outcomes, environments, cost effectiveness, and accreditation
- Specialized assessment studies, including how to review dropouts, graduates, academic success, and group educational programs
- Select programs in student services, including first-year programs, recreation programs, financial aid, admissions, residence halls, college unions, health services, career services, counseling services, judicial affairs, and Greek life
- Organizational and ethical approaches to assessment