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Strategies for E-Business Success

Publisher Jossey-Bass
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Book Details
PublisherJossey-Bass
ISBN / ASIN0787958484
ISBN-139780787958480
AvailabilityUsually ships in 24 hours
Sales Rank2,187,421
MarketplaceUnited States 🇺🇸

Description

From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining -- or establishing -- competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need.