Storyselling for Financial Advisors : How Top Producers Sell

Learn what makes a client trust you to be their financial advisor. 

Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

• Questions Great Financial Advisors Ask... and Investors Need to Know
• The Million-Dollar Financial Advisor: Powerful Lessons and Proven Strategies from Top Producers
• The Game of Numbers: Professional Prospecting for Financial Advisors
• The Pocket Guide to Sales for Financial Advisors
• The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
• 10 Common Mistakes Financial Advisors Make & Simple Ideas to Avoid Them: How to Create Happy Loyal Clients
• The New Financial Advisor
• Advice That Sticks: How to give financial advice that people will follow
• The Excellent Investment Advisor
• The New Retirementality: Planning Your Life and Living Your Dreams...at Any Age You Want