The Financial Professional's Guide to Persuading 1 or 1,000

Persuasive presentations are a matter of both substance and style. Gary DeMoss and Mitch Anthony, well-known speakers and communication professionals in the financial services industry, reveal proven strategies for making "can't miss" presentations about products and services. Readers will learn to: *Identify the three crucial aspects of all great presentations and deliver them persuasively. *Help clients uncover areas of dissatisfaction and increase their motivation to make necessary changes. *Get and keep people's attention and ultimately bring them to a point of action.

A successful presentation "persuades" behavior and helps to close the sale. Using the skills outlined by DeMoss and Anthony, financial advisors can stand confidently in front of a large audience or speak comfortably to an audience of one, knowing that their presentation will hit its mark.