Meet Generation Z: Understanding and Reaching the New Post-Christian World

Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture.

From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are.

Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.

• Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation
• The Rise of the Nones: Understanding And Reaching The Religiously Unaffiliated
• You Lost Me: Why Young Christians Are Leaving Church . . . and Rethinking Faith
• Growing Young: Six Essential Strategies to Help Young People Discover and Love Your Church
• Barna Trends 2018: What's New and What's Next at the Intersection of Faith and Culture
• iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us
• The Millennials: Connecting to America's Largest Generation
• Sharing Jesus without Freaking Out: Evangelism the Way You Were Born to Do It
• Generation Z: A Century in the Making
• Real-Life Discipleship: Building Churches That Make Disciples