Many Colors: Cultural Intelligence for a Changing Church

The United States is currently undergoing the most rapid demographic shift in its history. By 2050, white Americans will no longer comprise a majority of the population. Instead, they'll be the largest minority group in a country made up entirely of minorities, followed by Hispanic Americans, African Americans, and Asian Americans. Past shifts in America's demographics always reshaped the county's religious landscape. This shift will be no different. Soong-Chan Rah's book is intended to equip evangelicals for ministry and outreach in our changing nation. Borrowing from the business concept of "cultural intelligence," he explores how God's people can become more multiculturally adept. From discussions about cultural and racial histories, to reviews of case-study churches and Christian groups that are succeeding in bridging ethnic divides, Rah provides a practical and hopeful guidebook for Christians wanting to minister more effectively in diverse settings.

Without guilt trips or browbeating, the book will spur individuals, churches, and parachurch ministries toward more effectively bearing witness to the gospel of Jesus Christ, the Good News for people of every racial and cultural background. Its message is positive; its potential impact, transformative.

• The Next Evangelicalism: Freeing the Church from Western Cultural Captivity
• Prophetic Lament: A Call for Justice in Troubled Times
• Disunity in Christ: Uncovering the Hidden Forces that Keep Us Apart
• The Lost History of Christianity: The Thousand-Year Golden Age of the Church in the Middle East, Africa, and Asia-and How It Died
• The Christian Imagination: Theology and the Origins of Race
• Leading Across Cultures: Effective Ministry and Mission in the Global Church
• Translating the Message: The Missionary Impact on Culture (Revised, Expanded) (American Society of Missiology)
• Insider Outsider: My Journey as a Stranger in White Evangelicalism and My Hope for Us All
• Playing God: Redeeming the Gift of Power
• Malestrom: Manhood Swept into the Currents of a Changing World