Persuasion: Theory and Context (SAGE Library of Social Research)

Reardon views persuasion as not only the means for selling goods or political parties -- something that one person or group does to another. She also sees it as an exchange, a way of defining our self identity, our personal opinions and our shared ideals. She applies a fresh sensitivity towards the situational complexity of persuasion in her study of interpersonal, organizational, and mass media persuasion.