Measuring Sex Stereotypes: A Multination Study (Cross Cultural Research and Methodology)

An exploration of contemporary sex stereotypes and their prevalence in different cultures is provided in this volume.

The authors surpass previous studies in three areas: their data covers thirty nations; they test both children and adults and they examine their findings from three theoretical perspectives - affective meanings, ego states and psychological needs. They also examine the practical implications of pan-cultural stereotypes. Since the publication of the original 1982 edition, new adult data from Singapore and Portugal have also been included.